Amazon recently launched Amazonmp3, a music store without that pesky DRM. For my first dip into the Amazon pool of digital music, I purchased Retox, the latest album by Turbonegro. This album has proved to be challenging to find in my local music stores so I was glad to find it here. For under $10 (after tax) I was able to download the entire album in unrestricted mp3 format (encoded a 320kbps). The process was simple, especially since I am enrolled in Amazon’s One Click service. I searched for the album, found it, previewed some tracks, then clicked to purchase. An Amazon MP3 Downloader application needed to install on my system, but it is a pretty small and lightweight application (especially if you compare it to an iTunes front end). Within moments, I had the album on my local machine, completely DRM free. Granted, the overall selection of the store is still quite limited since not all labels have chosen to climb on board the DRM free train… but I suspect they will have to before long. Due to Amazon’s dominance in online retail, the broad device compatibility it affords, and the overall ease of use of this service, I think this will become a pretty popular music store fairly quickly (provided they convince a few more labels to sign on). Watch out iTunes, you’re in the crosshairs of the world’s largest “Internet Bookstore.”