{"id":19,"date":"2006-04-15T11:32:37","date_gmt":"2006-04-15T18:32:37","guid":{"rendered":"http:\/\/www.crapmonkey.com\/?p=19"},"modified":"2006-04-15T11:32:37","modified_gmt":"2006-04-15T18:32:37","slug":"world-beer-cup-2006-kicks-off","status":"publish","type":"post","link":"http:\/\/www.crapmonkey.com\/podcast\/?p=19","title":{"rendered":"World Beer Cup 2006 Kicks Off"},"content":{"rendered":"<div>Prior to announcing the winners of the 2006 World Beer Cup, an important point was made.\u00a0 Beer is like kids, you can\u2019t have a favorite (not brought up, but worth mentioning is that beer can often lead to having\u00a0kids, \u00a0 But I digress\u2026).\u00a0<\/div>\n<div>\n<div>Although it was not a &#8220;keynote&#8221; in the true sense of the word, there was a key message delivered.\u00a0 &#8220;Irresposible beer drinking is not a healthy behavior.&#8221;\u00a0 This was not a forced message in the way that you often see big beers pushing responsibility.\u00a0 This was a heart felt plea to be mature and responsible in how beer is promoted.\u00a0 After watching a montage of real beer commercials that seem to suggest that &#8220;beer is for knuckleheads,&#8221; some interesting stats were shared about the short term benefit this kind of positioning has on the beer industry (and the long term harm).\u00a0 At its core, the key message was that irresponsible drinking does not lead to a life long commitment of real beer enjoyment, and that promoting beer in this fashion is bad for the beer industry in the long run.<\/div>\n<p><img decoding=\"async\" src=\"http:\/\/www.crapmonkey.com\/images\/WCstage.jpg\" \/><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<div><img loading=\"lazy\" decoding=\"async\" height=\"1\" src=\"http:\/\/c.services.spaces.msn.com\/CollectionWebService\/c.gif?space=crapmonkey&#038;page=RSS%3a+World+Beer+Cup+2006+Kicks+Off&#038;referrer=\" width=\"1\" border=\"0\" \/><img loading=\"lazy\" decoding=\"async\" height=\"1\" src=\"http:\/\/c.msn.com\/c.gif?NC=31263&#038;NA=1149&#038;PI=73329&#038;RF=&#038;DI=3919&#038;PS=85545&#038;TP=crapmonkey.spaces.msn.com&#038;GT1=crapmonkey%3b1033\" width=\"1\" \/><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Prior to announcing the winners of the 2006 World Beer Cup, an important point was made.\u00a0 Beer is like kids, you can\u2019t have a favorite (not brought up, but worth mentioning is that beer can often lead to having\u00a0kids, \u00a0 But I digress\u2026).\u00a0 Although it was not a &#8220;keynote&#8221; in the true sense of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-19","post","type-post","status-publish","format-standard","hentry","category-beer"],"_links":{"self":[{"href":"http:\/\/www.crapmonkey.com\/podcast\/index.php?rest_route=\/wp\/v2\/posts\/19","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.crapmonkey.com\/podcast\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.crapmonkey.com\/podcast\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.crapmonkey.com\/podcast\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.crapmonkey.com\/podcast\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19"}],"version-history":[{"count":0,"href":"http:\/\/www.crapmonkey.com\/podcast\/index.php?rest_route=\/wp\/v2\/posts\/19\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.crapmonkey.com\/podcast\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.crapmonkey.com\/podcast\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.crapmonkey.com\/podcast\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}