Archive for the 'Miscellaneous' category
Dentyne Brushes On the Sleaze
November 24, 2006 11:16 am
While using a restroom in a local pub, I came across Dentyne’s new advertising campaign. Apparently, the old “brush your breath with Dentyne” slogan needed to be tailored to the drunk and ready to score demographic. These pamphlets first caught my eye because the red book below was being distributed in the men’s room. Likewise, as I stood over the urinal reading the pamphlet title I constructed it in my mind as “Dentyne’s Quickie Guide to Hunting for Men.” Needless to say, I found its placement in a men’s room to be an interesting marketing choice. In flipping through the book, I put together that, indeed, the book was meant to be read as “Dentyne’s Quickie Guide to Hunting. For Men.” Incidently, Dentyne’s marketing team must have received this feedback already, because the campaign on the website reads “Dentyne’s Hunting Tools for Men.”
Having the mystery of the title solved, I flipped through the book to see what tips Dentyne had to offer. That’s when the advertising campaign took a turn for the worse. The guide outlined the types of women I’d find in the female ‘species’ (see top banner for images). Likewise, Wendy confirmed that there was a pamphlet for women in the ladies room that followed the same format (see bottom banner). Apparently, the species we are hunting in the dating scene are predominantly white (possibly entirely white – there might be an asian, and possibly a hispanic person if you are being generous in your interpretation of the artistry). One thing is certain, there are no black members of Dentyne’s eligable dating scene.
At the end of the day though, it is packed with useful tips. For example, ladies should “always bring a less attractive friend… so you won’t be upstaged.” Men, “if you get shot down, move on to one of her friends” (be warned, if following the guide, she will likely be less attractive). Likewise, the website supplements the guides nicely with information such as: how to speak like a guy (PDFs about sports, action movies, finance and do it yourself projects), fake business cards, fake back stories of your life, photos to put in your wallet that the opposite sex will think cool (women: motorcycles, dogs and cars / men: puppies, poor african tribes, old people), and much, much more!
To be fair to Dentyne, I am not in their target demographic. Being happily married, I am fortunate to be out of the dating scene and not in need of a handy guide such as this. However, there was a time when Dentyne’s primary purpose was to “brush your breath,” now they just make you feel like washing your hands.
Seattle Podcasting Network Visits Fisher
November 8, 2006 10:52 pm
The Seattle Podcasting Network and Meetup had the opportunity to visit Fisher Communications this week. The event was on November 7th (election night), so the news room was buzzing with activity. Our tour, lead by Don LaCombe and Stuart Hitchner, was very interesting given that we were able to see a lot of the election night coverage from behind the scenes. We spent about twenty minutes in the production control room during the evening news watching the talented KOMO team put together a show packed with election and flood coverage. Then we rolled into the Northwest Afternoon Studio, followed by the insert studios at Fisher Pathways. After that, it was on to the Heleport. The group was able to check out the helicopter and walk around it on the catwalk suspended six stories above the Plaza. On a side note, located in the shadow of the Space Needle, the Fisher Plaza Heleport offers a tremendous view of the city! When we came in off of the roof, we went down and visited the news room; which was buzzing with activity as the election results were coming in. Finally, we ended the tour with a brief stop in the news Studio, where we tried out the anchor desk and took advantage of a photo opportunity with Dan Lewis and Kathy Goertzen. Thanks to the great folks at Fisher for the experience!
Seen On The Web: Wanka’s Willy
October 26, 2006 5:13 pmLooks like there is a secret history to Willie Wonka’s Willie now available on DVD at Amazon.com (Dang, Had this posted for only a day and they’ve already corrected it). What will National Geographic think of next?
Eat Your Heart Out Hallmark
April 16, 2006 2:39 pm
Sales Stupidity – please provide us with additional losses!
March 20, 2006 10:58 am|
A friend of ours (who shall remain nameless) is delinquent on a purchase of a $24 item sold by the Heritage Family Library and has been for over one year. In fact, the 12th notification reads as follows:
Don’t worry, we are going to see that the bill gets paid. What we found particularly humerous though was that they stuffed the collection letter with advertisements for additional products (see photos below)! As if they decided they haven’t quite lost enough money on this customer as of yet. With business practices like that, I have trouble feeling too sorry for their situation.
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